Walmart Adds Spotify to Membership Benefits, Expands Wellness Offerings

walmart continues to expand beyond typical big box retail offerings with the addition of new wellness services and free access to the music streaming platform Spotify for Walmart+ members.

By the end of 2022, new and existing Walmart+ members will have access to six months Spotify Premium for free. “Our Walmart+ members have told us they’re passionate about their music and entertainment, so today’s announcement is just one more way to add value to our Walmart+ membership,” said said Chris Cracchiolo, SVP and General Manager of Walmart+ in a blog post announcing the promotion.

For $12.95/month or $98/year, Walmart+ members already receive free delivery of groceries to stores, free delivery with no minimum order, contactless payment, member prices on prescriptions and fuel, early access to Black Friday deals and access to members-only events.

Additionally, the retailer announced that all full-time and part-time U.S. associates working at its stores, fulfillment centers and fulfillment centers will receive a free Walmart+ Membership. “This new Associate benefit is not only our way of saying thank you for all they do, but it’s also so that Associates can use our membership, tell us how it’s going, and ultimately tell people about it. customers from their personal experience,” added Cracchiolo.

Walmart also announced of them new additions to its wellness range:

  • Caregiver support: BetterUp for Caregivers, a new exclusive offer from Walmart and Better Upoffers caregivers access to live group coaching circles led by a BetterUp professional coach and includes personalized tools and a community to help them meet daily challenges.
  • Custom vitamins: Easy Vitamin PlanCustom Vitamin Subscription Plans are now available to Walmart customers, with a 28 days supply of vitamins designed to meet the specific health needs of each customer.

“After the past two years, many of us are inspired to rethink the way we care for ourselves and our loved ones, and 2022 offers a fresh start for new health and wellness goals,” said Julie Barber, senior vice president of health and wellness merchandising at Walmart US. in one blog post. “Working with leading providers to provide our customers with services focused on personal coaching and personalized nutrition is another way Walmart is making wellness more accessible and affordable.”

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