REI changes its membership benefits

SEATTLE (BRAIN) — REI Co-op on Wednesday announced changes and increased the price of its membership program, including doubling the in-store service discount.

The one-time membership fee will now cost $30, starting Wednesday. Previously $20, REI last raised the price of membership in 2008. REI says the new membership benefits program is valued at more than $85 per year.

New and improved membership benefits include:

  • The discount on bike, ski and snowboard store services will be doubled to 20% for members, and flat tire repairs and ski/snowboard machine waxing services will continue to be free.
  • With each subscription purchased, REI will donate $5 to the REI Cooperative Action Fund to support organizations committed to justice, equity and belonging in the outdoors.
  • Collection of members: A larger and curated set of members-only products will be launched each month, such as brand collaborations, limited editions, early access and special offers.
  • Used equipment reserved for members: Now called Re/Supply, used gear is now available to members only, who can purchase online, in-store or at REI’s Re/Supply stores in Manhattan Beach, CA and Conshohocken, PA. Members can also trade in their gently used gear for gift cards and help extend the life of a product for use by other members. REI estimates that buying a used item avoids 50% of carbon emissions from manufacturing new products.
  • Free Shipping: Members receive free standard shipping in the United States on all orders, with no minimum purchase required. Exceptions apply for international shipments and oversized items.

“REI was founded in 1938 by 23 friends who shared the belief that a co-op made for a more fulfilling outdoor life,” said Vivienne Long, Senior Vice President and Chief Marketing Officer of REI. “This love of the outdoors continues to drive our interest in strengthening our bond with members. We have the opportunity to offer so much more to our members. Our relaunch is the start of a new chapter for the co-op and represents the first a big step towards an overhaul of the member experience that has community engagement at its core.”

Members still receive an annual return through Co-op Member Rewards, typically 10% of qualifying purchases each calendar year. They also get discounts on gear rentals and on REI experiences of adventure travel, day trips, and courses. Members receive member-only coupons and offers throughout the year and are invited to participate in REI Conversationsan online community where more than 32,000 members connect, learn and share their inspiration and expertise.

REI has 20 million members, with the goal of increasing the number of members to 50 million by 2030.

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