IBC presents the “Omni” and “Optima” membership packages


Phoenix – IBC (InnDependent Boutique Collection) is launching two membership packages for independent hotels that will allow them to choose how they want to use the new IBC Market online portal that centrally manages ALL real estate technologies. The Omni package (designed for large properties, management companies and property / corporate businesses) is customizable and provides all-inclusive CRS, PMS connectivity, digital marketing, loyalty, OTA connections, IBC One Revenue Management, GDS, Internet reservations, Rate Shopping , Retargeting services and Suite. The Optima package (an entry-level offering for individual owners with one to 1,000 rooms) provides all the tools needed to generate bookings and loyalty using Meta Budget and Cost-Per-Click (CPC) with features à la card, including website building, reputation management, shopping discounts and more, but without the extra bells and whistles available through Omni.

Both programs include comprehensive reports, business intelligence, image library, ROI driven meta-bookings, comprehensive customer insights, exclusive visual booking engine with global loyalty, add-ons from activity / car rental and cancellation protection, national and international trade shows / sales assignments / corporate bidding channels, customizable email templates, packaging, multi-currency and more languages ​​and much more.

“By developing the Omni and Optima packages, IBC is reorganizing its services to better meet the market’s needs for a complete solution,” said Pamela Barnhill, President and COO of IBC. “Omni is the only bundled service of its kind. Most hoteliers need three different companies to cover what the Omni package solves: lower costs, increased revenue, and access to their data in one easy-to-use platform. If Omni is too functional-rich, Optima is the ideal solution for hoteliers who are just looking to manage their marketing and distribution in one place; in fact, they can self-embark in minutes. here. Optima will allow individual property owners to maintain their independence from expensive brands, reduce high expenses for digital marketing companies and preserve the uniqueness and identity of their property, as well as their name. “

The new IBC Marketplace is a repository of property information at a glance, whether it’s a hotel using Optima or multiple hotels with different brand flags at a large property or management company via Omni. With access to this type of business intelligence, independent hoteliers will have the data they need to drive reservations and RevPAR.

To learn more about the new Omni and Optima packages available through the enhanced IBC Marketplace, visit www.ibchospitality.com. For media inquiries, please contact Barb Worcester for IBC at [email protected].

About IBC (InnDependent Boutique Collection)

IBC Hospitality Technologies is a leading provider of hospitality technologies for independent hotels. Our product and service portfolio includes the proprietary IBC hotel management platform that makes its managed distribution, advanced CRS, and flexible brand benefits available to independent hotels, villas and bed and breakfasts. More than half of the hotel properties in the world are independent. possesses. Online research has put new pressure on small business owners who manage these properties. With IBC, hotels can recover their revenues and customer data from OTAs while maintaining their independence from brands and soft chains. Finally, independent hotels can resume their reservations. Learn how to www.ibchospitality.com.

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