Free membership now part of Cape Town Tourism’s attempt to help keep businesses afloat


Cape Town Tourism is trying to help its members weather the storm by offering free membership for the rest of the year.

  • The tourism industry has been devastated by the impact of the coronavirus pandemic and associated travel restrictions.
  • Cape Town Tourism is trying to help its members weather the storm by offering free membership for the rest of the year.
  • The tourism sector in Cape Town is estimated to have lost around R 2 billion during the summer season due to lockdown regulations.

A recent impact report from Cape Town Tourism says its members lost around 2 billion rand and just under 12,000 jobs due to the impact of coronavirus lockdown regulations during what would traditionally have been its peak season during the summer.

“It has been a tumultuous year for the tourism industry. Tourism businesses have closed, and many more are on the brink of the same, while others stand still, desperately trying to stay afloat. by far the most difficult year the industry has ever faced, ”said Brett Hendricks, Chairman of the Board of Cape Town Tourism and Managing Director of Thebe Tourism Group.

It is in this spirit that Cape Town Tourism is offering a 100% free membership package to its “Classic Members” for the remainder of 2021.

“We have heard the plight of our members and the industry and this is our way of giving back and supporting businesses when they need it most. As the pandemic continues to negatively affect us, we have understood the concerns about the future of our industry, ”says Hendricks.

“We have to keep working together if we have a chance to rebuild our industry and we know this is a step in the right direction. Covid-19 has hit our industry hard since March of last year. It is profoundly deep. These tourism businesses – which still manage to survive – are grateful to the domestic market, even though domestic tourism activities seem [take place] Plus, on weekends, it helps businesses keep the lights on. “

He hopes the local industry can build on that from here.

“We have great things to offer domestic tourists. It is really the small and medium-sized members of Cape Town Tourism that we want to try. [to] marketing and exhibition assistance. Cape Town Tourism represents the industry throughout Cape Town. We have a wide reach, ”he says.

“I have no doubts that the industry will recover. It’s not just about tourists going to hotels. Remember that there are many companies that supply the tourism industry.”

Anita Hermanus from Aunty Nita’s Tours took advantage of the free membership opportunity.

“We haven’t been able to tour for months and months which has really taken a toll on our finances. By using the free Cape Town Tourism membership for the rest of the year, we still have the ability to benefit from the association and the expertise offered, ”she explains.

“We are now in a position to rebudget, using the money we would have spent on membership in other aspects of our business. This membership offer has given us some leeway.”

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