Free membership is now part of Cape Town Tourism’s bid to help keep businesses afloat

Cape Town Tourism is trying to help its members weather the storm by offering free membership for the rest of the year.

  • The tourism industry has been devastated by the impact of the coronavirus pandemic and related travel restrictions.
  • Cape Town Tourism is trying to help its members weather the storm by offering free membership for the rest of the year.
  • The tourism sector in Cape Town is estimated to have lost around R2 billion over the summer season due to lockdown regulations.

A recent impact report from Cape Town Tourism says its members have lost around R2 billion and just under 12,000 jobs due to the impact of coronavirus lockdown regulations during what would traditionally have been its peak season. during the summer.

“It has been a tumultuous year for the tourism industry. Tourism businesses have closed and many more are on the brink of the same fate, while others are treading water, desperately trying to stay afloat. It has been by far the toughest year the industry has ever faced,” says Brett Hendricks, Chairman of Cape Town Tourism Board and Managing Director of Thebe Tourism Group.

With this in mind, Cape Town Tourism is offering a 100% free membership package to its “Classic Members” for the remainder of 2021.

“We have heard the plight of our members and the industry and this is our way of giving back and supporting businesses when they need it most. As the pandemic continues to affect us negatively, we have come understand the concerns about the future of our industry,” says Hendricks.

“We must continue to work together if we have any chance of rebuilding our industry and we know this is a step in the right direction. Covid-19 has hit our industry hard since March last year. These tourism businesses – which still manage to survive – are grateful for the domestic market. [take place] plus on weekends, it helps businesses keep the lights on.”

He hopes local industry can build on that from here.

“We have great things to offer domestic tourists. It is really the small and medium sized members of Cape Town Tourism that we want to try [to] help with marketing and exposure. Cape Town Tourism represents the industry across Cape Town. We have a wide reach,” he says.

“I’m confident the industry will recover. It’s not just about tourists going to hotels. Don’t forget there are many businesses that supply the tourism industry.”

Anita Hermanus of Aunty Nita’s Tours took advantage of the opportunity for free membership.

“We haven’t been able to tour for months and months which has really taken a toll on our finances. By using Cape Town Tourism’s free membership for the remainder of this year, we have the opportunity to enjoy even more of the association and the expertise offered,” she explains.

“We are now able to rebudget, using the money we would have spent on memberships on other aspects of our business. This membership offer has given us some breathing room.”

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